Charlotte Armitage


Psychotherapist, Media and Business Psychologist

For as long as I can remember, I have been fascinated with the human mind and the psychology behind our beliefs and behaviours.
My experience working as a businesswoman, owner of an film & TV educational establishment (YAFTA), agent and psychologist, place me in a unique position to understand the implications of working in the film & TV industry and I use this viewpoint to bring originality and depth of understanding to my work as a duty of care psychologist.

I have managed duty of care on productions for major broadcasters such as MTV, National Geographic and BBC as well as delivering psychological support for employees of organisations such as STV. In addition to duty of care processes and employee psychological health, I support scriptwriters with character development and storylines as well as supporting actors through particularly challenging scenes. I regularly work as a psychologist on screen and on radio, providing insight and commentary on mental health and psychological issues.

As a member of the British Psychological Society (BPS) Media Ethics Advisory group, I am involved in helping to develop guidelines for those working in the industry as well as advising production companies on duty of care processes. I am also on the board of trustees for two mental health charities; Touchstone & Leeds Survivor Led Crisis Service.

Using my knowledge, passion and experience in mental health, I enjoy writing columns for media publications and provide expert commentary for the likes of Stylist, the BBC, Metro, The Guardian, The Telegraph and Red magazine to name but a few.

My services as a psychotherapist is available to individuals as well as organisations and production companies. I treat a range of presentations and work in the cognitive-behavioural, psychodynamic and humanistic modalities.

You can see a full list of Media Psychologist & Psychotherapist services on the Psychologist Services page.

Promoting Diversity OnScreen

In 2016, I was delighted to find that the YAFTA syllabus had been shortlisted, along with the NHS and IBM, for an ‘Excellence in Candidate Assessment’ award in the Association of Business Psychologists awards.

Shortly after YAFTA was incorporated in 2013, YAFTA Talent Agency was developed to help students break into the industry when they were ready to start gaining work. YAFTA students have secured roles in mainstream film & TV productions.

In 2014, we were very proud that YAFTA Actor, Liam Bairstow, became the first actor with down syndrome to secure a lead role in Coronation Street. Then in 2019, another YAFTA actor, James Moore, made television history by becoming the first actor with a disability to win a National Television Award for his role as Ryan Stocks in Emmerdale.

YAFTA continues to champion actors from under-represented groups including running courses for actors with disabilities and holding the inaugural Disability in the Media event with BBC Radio Leeds in July 2019. I was also honoured to be awarded the 2019 Institute of Directors, Director of Inclusivity Award for Yorkshire and the North East.

BBC Breakfast

James Moore at the National Television Awards

Liam Bairstow on Coronation Street

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