Charlotte Armitage

BSc (Hons), PGCert, MBPsS, PPABP, MBACP, FRSA, MNCS (Accred).
Registered Integrative Psychotherapist,
Media and Business Psychologist,
Entrepreneurial Therapist

For as long as I can remember, I have been fascinated with the human mind and the psychology behind our beliefs and behaviours.

My experience working as a businesswoman, owner of an film & TV educational establishment (YAFTA), agent, psychotherapist and psychologist, place me in a unique position to understand the psychological implications of working in the film & TV industry and I use this viewpoint to bring originality and depth of understanding to my work as a duty of care psychologist.

I have managed duty of care on productions for major broadcasters such as MTV, Sky, Channel 4, E4, National Geographic and BBC as well as delivering psychological support for employees of organisations within the sector such as STV. In addition to duty of care processes and employee psychological health, I support scriptwriters with character development and storylines as well as supporting actors through particularly challenging scenes.

I regularly work as a psychologist on screen and on radio, providing insight and commentary on mental health and psychological issues.

As a member of the British Psychological Society (BPS) Media Ethics Advisory group, I am involved in helping to develop guidelines for those working in the industry as well as advising production companies on duty of care processes. 

As a psychotherapist with specialist knowledge of the media, I have regularly been employed to help individuals  manage media exposure which comes as part of their career, this includes working with elite athletes, actors, influencers and journalists.

Using my knowledge, passion and experience in mental health, I enjoy writing columns for media publications and provide expert commentary for the likes of Stylist, BBC, Metro, The Guardian, The Telegraph and Red magazine to name but a few.

My services as a psychotherapist are available to individuals as well as organisations and production companies. I treat a range of presentations and work in the cognitive-behavioural, psychodynamic, person-centred and humanistic modalities. In addition to this, I provide Entrepreneurial therapy to clients. This is a combination of mentoring and psychotherapy. The goals of the process are decided upon in a collaborative manner during our assessment session and we work specifically with issues which may be holding you back in your career, if it is safe to do so. I have delivered this therapy with a range of people including medical professionals, entrepreneurs and actors. 

You can see a full list of Media Psychologist & Psychotherapist services on the Psychologist Services page.

Promoting Diversity and Psychological Wellbeing through the arts

Through my work as the managing director of YAFTA International LTD, I have worked to actively promote diversity on screen to encourage fair representation and ethical practices within the industry.

Through my agency, YAFTA Talent Agency, I represent the first actor with down syndrome to secure a regular role in Coronation Street. I also represent the first actor with a disability to win a National Television Award for his role in Emmerdale.  

These groundbreaking actors are paving the way for fair representation on-screen. The normalisation of diversity on screen consequently leads to better acceptance of diversity in society.

YAFTA is now working towards delivering arts based education within schools to support the psychological wellbeing of children. This will be facilitated through the exploration of emotion and interpersonal relating, in the imaginary circumstances of acting training.

Promoting Diversity

OnScreen & Using the Arts to Facilitate Healthy Psychological Development

Through my work as the managing director of Yorkshire Academy of Film & Television Acting (YAFTA), I have worked to actively promote diversity on screen to encourage fair representation and ethical practices within the industry. YAFTA is now working towards delivering arts based education within schools to support the psychological wellbeing of children. This will be facilitated through the exploration of emotion and interpersonal relating, in the imaginary circumstances of acting training.

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